P
ProHub
English 简体中文 繁體中文
Medium Growth strategy

Goals for Growth

#Social Enterprise #Sports
ProHub Comment

This is a nuanced social enterprise case that requires candidates to balance financial growth targets with mission alignment. The case tests ability to build revenue frameworks, analyze financial data, prioritize initiatives using NPV/ROI analysis, and think strategically about impact beyond pure profitability.

Estimated Time 15 minutes
Difficulty Medium
Source Duke
50 / 100
Your client is Ligas Femininas F7 (LF7), a non-profit soccer league for women in Peru. Founder Alexandra Herrera (Fuqua ‘20) set out to create a space for women to play recreational soccer, which didn’t exist anywhere in Peru prior to LF7. LF7’s mission is two-fold: 1) provide a safe space to women to play soccer and 2) to reduce harmful biases against women in Peru at large. LF7 has been successful with revenue generation in its first few years; however, they need to increase their annual revenue by 20% to achieve their growth goals. The client is also interested in hearing your general thoughts on how to maximize the fulfillment of their mission given their resources. How do you recommend they achieve that goal?

Clarifying Information

  1. Founded 3 years ago—Founders are in place and provide leadership stability.
  2. No notable direct competitors
  3. LM7 facilitates regular season-long leagues, special leagues, and other activities.
  4. Current revenue comes from 3 areas: player fees, sponsorship, and grants
  5. They need to achieve the 20% revenue growth in the next 2 years. (ex. If revenue now is $1M they need to get to $1.2M two years from now.)
  6. If the interviewee asks for more details on current revenue or “maximize their impact,” indicate there is no guidance on that at this time.
  7. Please assume the general economy is normal (i.e. no pandemic)