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Medium Growth Strategy

Goals for Growth

#Non-profit #Media & Entertainment
ProHub Comment

This is a nuanced social enterprise case that requires candidates to balance financial growth targets with mission alignment. The case tests ability to build revenue frameworks, analyze financial data, prioritize initiatives using NPV/ROI analysis, and think strategically about impact beyond pure profitability.

Estimated Time 26 minutes
Difficulty Medium
Source Duke
10 / 100
Your client is Ligas Femininas F7 (LF7), a non-profit soccer league for women in Peru. Founder Alexandra Herrera (Fuqua ‘20) set out to create a space for women to play recreational soccer, which didn’t exist anywhere in Peru prior to LF7. LF7’s mission is two-fold: 1) provide a safe space to women to play soccer and 2) to reduce harmful biases against women in Peru at large. LF7 has been successful with revenue generation in its first few years; however, they need to increase their annual revenue by 20% to achieve their growth goals. The client is also interested in hearing your general thoughts on how to maximize the fulfillment of their mission given their resources. How do you recommend they achieve that goal?

Clarifying Information

  1. Founded 3 years ago—Founders are in place and provide leadership stability.
  2. No notable direct competitors
  3. LM7 facilitates regular season-long leagues, special leagues, and other activities.
  4. Current revenue comes from 3 areas: player fees, sponsorship, and grants
  5. They need to achieve the 20% revenue growth in the next 2 years. (ex. If revenue now is $1M they need to get to $1.2M two years from now.)
  6. If the interviewee asks for more details on current revenue or “maximize their impact,” indicate there is no guidance on that at this time.
  7. Please assume the general economy is normal (i.e. no pandemic)
Mock Interview
Interviewer

Your client is Ligas Femininas F7 (LF7), a non-profit soccer league for women in Peru. Founder Alexandra Herrera (Fuqua '20) set out to create a space for women to play recreational soccer, which didn't exist anywhere in Peru prior to LF7. LF7's mission is two-fold: 1) provide a safe space to women to play soccer and 2) to reduce harmful biases against women in Peru at large. LF7 has been successful with revenue generation in its first few years; however, they need to increase their annual revenue by 20% to achieve their growth goals. The client is also interested in hearing your general thoughts on how to maximize the fulfillment of their mission given their resources. How do you recommend they achieve that goal?

You

Thanks. Before analyzing, I'd like to clarify a few key questions...

Interviewer

Good question. Let me provide some background information...

You

Based on this, I suggest analyzing from these dimensions...

AI Score
Structure Analysis Communication Business Sense Quantitative
Practicing...
Score coming soon
Practice this case with AI Mock Interview

LF7, a non-profit women’s soccer league in Peru, needs to grow revenue by 20% ($104K) in two years while maximizing mission fulfillment. Candidates must create revenue frameworks by business line, analyze historical financial data to identify growth opportunities (particularly Ligas Especiales which is growing fastest), and evaluate five capital projects to allocate a $35K grant effectively.

Key Insights:

  1. Multi-framework approach: candidates should develop both revenue growth and impact maximization frameworks to address both parts of the prompt
  2. Data analysis critical: identifying that Ligas Especiales (Special Leagues) has highest growth rate (93% vs 9.8%) and is funded by corporations reveals the best opportunity
  3. NPV/ROI prioritization: projects 1, 2, and 4 maximize value within time constraints, reaching $110K NPV against the $104K target
  4. Mission-business alignment: strongest candidates recognize that growing corporate partnerships through Ligas Especiales also advances the mission to reduce biases against women
  5. Organic vs. inorganic growth: case encourages consideration of build/borrow/buy strategies beyond simple organic scaling