Funeral Homes
Practice this intermediate profitability case interview question in the Death Care sector. Includes detailed problem prompt, clarifying questions, structured framework, and expert recommendation. Part of ProHub's 835+ consulting case library.
This case tests financial modeling and business logic in a non-obvious industry. Candidates must calculate the EBITDA gap, identify cremation as a viable revenue lever (supported by consumer trend data), and recognize both opportunities and constraints in execution. The case progressively builds complexity from financial calculations to strategic recommendations.
Clarifying Information
- There are 2 types of funeral ceremonies performed by a funeral home: (1) burial and (2) cremation. Industry trend is shifting towards more cremation.
- Funeral homes have a high fixed cost structure.
- Funeral homes industry is highly fragmented with over 20,000 funeral homes scattered across US. 75-80% of the homes are owned and operated by individuals or families though ~20-25% of the homes are operated by private corporations
- Only funeral home in the areas they operate in
- The target is currently offering only burial services; serving only Christians in small towns
- Our client (PE firm) wants us to concentrate on increasing EBITDA only, i.e. to double EBITDA in 5 years (15% IRR over 5 years = 2x)
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