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Medium Growth New Market Assessment Math

FlashPro

#Technology
ProHub Comment

This case tests the candidate's ability to handle large datasets, perform profitability calculations, and demonstrate creative strategic thinking. The candidate must first establish baseline metrics (gross profit calculation), then identify growth constraints in the current market, and finally conduct a comparative analysis of geographic expansion options.

Estimated Time 15 minutes
Difficulty Medium
Source NYU
50 / 100
Your client is FlashPro Inc., a San Francisco based technology company that develops and sells wearable and mountable action cameras. FlashPro’s CEO believes that the company’s growth has stagnated and has hired your firm to remedy that issue.

Clarifying Information

  1. The company is public. It sells its products in the US and internationally.
  2. Their main product is CamPro; a mounted camera mainly used when playing action sports. It has also recently started being used in other recreational activities.
  3. FlashPro does not manufacture its products, it contracts with manufacturers in China.
  4. FlashPro sells its products through 3 channels: Distributors, Retail, and FlashPro’s Website
  5. The industry is highly competitive and customers are very loyal to each brand
  6. The Camera Price is $250
  7. Gross margin has remained steady at 50%
  8. Over the last 5 years, 60% of camera sales have come from the U.S. The split is expected to be similar in 2018.