FIFA World Cup 26

ProHub Comment

This is a structured profitability case requiring candidates to work backwards from broadcast time constraints to calculate ad slot capacity and then multiply by pricing that varies by game stage and day of week. The case tests dimensional analysis, attention to detail in pricing schedules, and ability to segment calculations (group stage vs knockout rounds). A strong response demonstrates proactive clarification of missing data and contextualization beyond the mechanical calculation.

Estimated Time 15 minutes
Difficulty Hard
Source PeterK
50 / 100
Our client, Horizon Vista TV, has secured exclusive broadcasting rights for the FIFA World Cup 26 in North America. How much revenue should they expect from selling ad slots during the games?

Clarifying Information

  1. Exhibit 1. FIFA World Cup 26. Number of Games
  2. Exhibit 2. Price of One Ad Slot During FIFA World Cup 26, k USD
  3. Each game is broadcasted for 2 hours (incl. halftime, stoppage time)
  4. Each advertisement slot lasts for 30 seconds
  5. There will be 5 minutes of ads per hour