Ferris Wheel

ProHub Comment

This case tests financial modeling fundamentals through a real-world investment scenario. The candidate must build a revenue model with seasonal variations, apply time-value-of-money concepts (Rule of 72), and work backwards from required ROI to determine maximum bid price—a practical valuation exercise.

Estimated Time 15 minutes
Difficulty Easy
Source ROSS
50 / 100

A friend of mine is super rich and is always looking into interesting investment opportunities. To raise funds for renovation, Ferris Wheel management in Chicago is considering inviting bids from High Net Worth Individuals (HNIs) to let them run the Wheel for a whole year, 7 years later.

As a fan of Chicago and the Wheel, my friend wants to bid on this opportunity and wants to know how to go thinking about this.

Clarifying Information

  1. Desired ROI: 10%
  2. If the bid is won, the friend would be CEO of the company and run the operations
  3. The friend also has some interesting investments in the food and beverage space
  4. No funding limitations