Framework Guidance: This case is entirely reliant on the candidate - your job as the interviewer in this case is merely to give the candidate information when they ask for it rather than ask questions to the candidate. An index of information is provided on the bottom of the slide. You will be providing information until the very end, where you will ask the candidate a question and then ask them for their final recommendation.
Company:
Current Customers:
- What are the different customer segments from this year and how has that changed from the last few years? Do we have more or less customer concentration?
Competition’s Customers:
- How have our competition’s customers’ segmentation changed? Have major clients moved and if so, why?
Out-Of-The-Market Customers:
- What brings customers into the market and what are they missing?
Profit:
Revenue:
Quantity:
How many steel rods are sold this year?
How many were sold last year and what caused the difference?
Prices:
How much are we selling each rod for and are there different prices per bundles or suppliers?
Costs:
What are our fixed and variable costs?
What were they before? Have we changed anything regarding costs recently?
Competition:
Market:
- Is our client’s industry growing? If so, how is the growth divided amongst competitors? Why are some growing/declining more?
Competitors:
- Who are our biggest competitors and what are their market share compared to ours? Have there been new entrants to the market? If so, have they grown and why? If not, what is the barrier for entry?