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Easy Profitability

Echo Yankee Game

#Technology
ProHub Comment

This case tests fundamental profitability analysis skills through mental math and algebraic problem-solving in the mobile gaming industry. The interviewer-led format allows candidates to demonstrate both quantitative reasoning and strategic thinking about product mix optimization and customer acquisition economics.

Estimated Time 15 minutes
Difficulty Easy
Source Columbia
50 / 100
The client, Echo Yankee Games, has approached the firm to help them boost profitability. EYG is a mobile gaming development agency that makes game applications for the iOS and Android platforms and has four genre of games: Trivia, Action, Puzzle, and Word games. In the last few years, they have done well financially, but still want to increase profitability. What should they consider?

Clarifying Information

  1. EYG is US based.
  2. Market is extremely fragmented with no clear leaders
  3. There is no specific revenue / cost target
  4. Revenue from two streams: In-app Purchases and Downloads