East Oak
Practice this intermediate growth strategy case interview question in the Retail sector. Includes detailed problem prompt, clarifying questions, structured framework, and expert recommendation. Part of ProHub's 835+ consulting case library.
This case requires candidates to develop a revenue growth framework, analyze competitive positioning, evaluate financial investment options using profitability ratios, and identify strategic risks. The case tests both quantitative analysis (NPV/cost calculations) and qualitative thinking around supply chain strategy and operational execution.
Your client, East Oak, is a fast-growing retailer of modern home goods and furnishings. The company has seen tremendous growth over the past 5 years and is considering ways to continue this growth.
The CEO is looking for our team to provide recommendations for how to achieve this.
Clarifying Information
- Existing Distribution Channels: Online-only, no physical brick-and-mortar stores
- Value Chain: Fulfillment method is 100% dropship (does not own any inventory, purchases items from manufacturers and ships directly to the customer)
- Competition: Some big box stores like Target and Amazon, but mostly higher-end retailers like West Elm and Crate and Barrel
- Annual Revenue: $240M per year
- Goal: Increase revenue by 10% (or $24M)
- Marketplace: Currently only ships in the U.S.
- Timeline: No specific, just as soon as possible