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Medium Profitability Market Entry International Expansion

Duck Island Beer Co.

#Consumer Products #Beverages #Craft Beer
ProHub Comment

This is a well-structured market entry case that requires candidates to synthesize quantitative profitability analysis with qualitative market assessment. The case progressively guides candidates toward recognizing IPA as the optimal product choice through data exhibits showing low competition and high growth, testing both analytical rigor and strategic thinking.

Estimated Time 15 minutes
Difficulty Medium
Source Duke
50 / 100
Your client is a craft beer company called Duck Island Beer Company out of Austin, TX. They are an international craft beer company beloved by craft drinkers around the world. They are looking to start selling beer in the United Kingdom. They want to know which style of beer to sell and if it would be profitable.

Clarifying Information

  1. Market Share – See Exhibit 1
  2. Profit/Revenue - $43B in Revenue, $10B in Profit
  3. Portfolio of beers – Over 50 brands split between lagers, ales, IPAs, and stouts.
  4. Current Strategy – Seeking rapid expansion and revenue in any way possible
  5. UK shows potential as a craft market
  6. Duck Island currently operates everywhere in the world except the UK, Africa and Australia