A drug store chain similar to CVS is losing profitability across its store network. Candidates must diagnose root causes across product mix, store locations, and cost structure, then recommend strategic actions including product mix optimization, store closure decisions, and location-based improvements.
Key Insights:
- Health and Beauty generates highest profit per sq ft ($2K) despite lower sales, suggesting product mix shift opportunity
- 60% of stores in poor locations (hospitals, competition, crime) are unprofitable at -10%, while other stores achieve 25% profit - indicating location strategy is critical
- General Merchandise may serve tactical foot traffic purpose but has lowest profitability ($0.5K/sq ft) - requires cost management especially on perishables like milk
- Store closure decisions involve tradeoffs: losing unprofitable locations vs. losing customer segments (Health and Beauty shoppers) and supplier backlash