Deepwater Inc. must decide whether to invest $40M in a filtering unit that converts residual oil (normally waste) into feedstock for additional gasoline production. The analysis requires comparing profitability with versus without the filter, conducting a payback period calculation ($40M investment ÷ $3M annual operating profit ≈ 13 years), and assessing strategic risks around price volatility and environmental regulations.
Key Insights:
- Build a structured comparison framework: Scenario A (without filter) vs. Scenario B (with filter) to isolate the filter’s impact on revenues and costs
- Identify the key cost trade-off: selling residual as waste versus buying external fuel versus using residual internally with the filter investment
- ROI calculation requires linking volume increase (5,000 barrels/day × 350 days/year) to contribution margin ($4/barrel) to derive annual profits, then calculating payback period and assessing against useful life
- Strategic analysis should address commodity price volatility, regulatory and environmental risks, and competitive dynamics (competitors already investing in similar units)
- After-tax profitability of $1M annually suggests the investment is sound, but sensitivity analysis on fuel and gasoline prices is critical given competitive market exposure