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Medium Market Entry

Chococo

#Consumer Goods
ProHub Comment

This is a structured market entry case that tests both quantitative market sizing and qualitative strategic thinking. The case guides candidates through three distinct phases: estimating addressable market size (~$4B), identifying risks, and evaluating distribution channels, allowing for differentiated performance based on depth of analysis.

Estimated Time 15 minutes
Difficulty Medium
Source NYU
50 / 100
Chococo is a premium chocolate company based in Lima, Peru. The company has been operating profitably in its first few years of business and is now looking to expand into the United States. What should Chococo consider before launching this expansion?

Clarifying Information

  1. Time frame: Chococo is looking to enter the US immediately.
  2. Operations: Currently, Chococo only operates in Peru and only sells chocolate in stores.
  3. Pricing: Chococo sells their bars for the same price as competitors.
  4. Financials: Chococo made $100M in revenue this past year.
  5. Market growth: Premium chocolate industry has seen strong growth (>10%) for each of the past few years.