Chococo, a profitable Peruvian premium chocolate company, seeks to enter the US market. Candidates must estimate the addressable market size, identify market entry risks, and recommend optimal distribution channels for market entry.
Key Insights:
- Market sizing requires building bottom-up assumptions (population, purchase rates, price points) rather than top-down estimates; candidate should segment by gender or demographic to show rigor
- Risk assessment should be comprehensive and prioritized by severity, covering competition (saturated market, brand awareness), implementation (FDA approval, shipping logistics, production capacity), relationships, and financial factors
- Channel evaluation requires creating an exhaustive list (online, retail, coffee shops, branded stores, partnerships, subscriptions) and ranking by criteria such as ease of implementation, financial return margin, and consumer reach before recommending prioritized entry strategy