This case effectively tests market entry analysis beyond typical frameworks by incorporating practical operational considerations specific to sharing economy businesses. The candidate must balance revenue potential against cost structures across neighborhoods with different characteristics, evaluating both business model choices and their scalability implications.
Our client, Chicouver Cycle (pronounced “Chai-cover”), is a bikesharing startup. Like other bikeshare operators in cities around the world, Chicouver Cycle owns bicycles and rents them out to users one trip at a time.
Chicouver Cycle wants to know how they should launch operations in the city of Chicouver. They have specifically asked us to recommend one or more of Chicouver’s neighborhoods to enter.