Estimated Time 15 minutes
Difficulty Medium
Source Wharton
50 / 100
Our client, Unicloth, is an Asian clothing retailer attempting to establish a profitable presence in the United States. However, since they arrived five years ago, they have struggled to achieve that goal and have engaged our firm to find out why and to recommend next steps. How can we help?

Clarifying Information

Product: o This company sells casual clothing, think jeans, t-shirts, knit sweaters, dresses, etc. o They follow the designs of the company’s home market in Asia o They are manufactured in China and Bangladesh

Market: o The retail market has been stable, no economic downturns, etc.

Revenue: o Price: average product price is ~$40. This is in line with mid-tier competitors such as American retailer Bap and a bit below European retailer Mara