The IOC must decide whether to proceed with the Summer Olympics despite a viral outbreak threat. The case requires analyzing revenue implications (approximately $8B if proceeding vs. $4B if cancelled), determining the probability threshold at which cancellation becomes rational (66%), and evaluating financial and non-financial risks including lives lost, athlete impact, and relationship damage with host countries.
Key Insights:
- Expected value analysis: At 66% probability of virus arrival, the IOC is indifferent between the $4B loss from cancellation vs. $8B gain from proceeding
- Revenue recovery varies significantly by source: TV rights retain only 40% if cancelled, while licensing and non-refundable tickets provide higher recovery
- Non-financial risks are material: reputational damage, relationship risks with future host countries, and impact on human lives should influence the decision beyond pure financial metrics
- Sunk costs (construction, promotion) are irrelevant to the decision; only marginal financial impacts and incremental risks matter
- Economic impact on host country: 0.05% GDP loss ($1.5B) for low-severity vs. 0.2% ($6B) for high-severity outbreak creates significant leverage in recommendation