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BCG Medium Valuation Investment Decision ROI Analysis Profitability

A Messi Decision

#Sports #Sports and Entertainment
ProHub Comment

The case focuses on valuing a high-profile asset (Lionel Messi) and assessing the financial viability of acquiring him. It blends asset valuation techniques (comparable players) with a detailed ROI calculation involving multiple revenue streams, reflecting a common challenge in the sports and entertainment industry.

Estimated Time 15 minutes
Difficulty Medium
Source Darden
50 / 100
Your client is the CEO of a major English soccer team. He’s called you while brimming with excitement after receiving news that Lionel Messi was looking for a new team. Players of Messi’s quality rarely became available, and would surely improve any team. However, with COVID-19 restricting budgets, money would be tight and would need to generate a return. He would like you to figure out what the right amount of money to offer would be.

Clarifying Information

  1. What is the team’s goal? To win the European Championship within 3 seasons. Due to recent financial restrictions, all of their player acquisitions must be offset with new revenue within 5 years.
  2. How do soccer teams acquire players? In soccer transfers, the acquiring team buys out the new player for an agreed upon fee. After they pay that fee, they then agree a new annual contract with the player.
  3. How does the team make money? If asked this question, have the candidate brainstorm revenue streams. Full guidance appears later on.
  4. What is soccer? Soccer is a global sport where a team strives to score more goals then their opponent.
  5. How good is Messi? He is in the conversation for greatest of all time. He contributed (scored or assisted) 55 goals last season.
  6. How old is Messi? He is 35 years old.