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Bain Hard Economic Impact Growth Strategy Investment Pitch

Wellington Equestrian Festival

#Equestrian #Sports #Events #Tourism
ProHub Comment

This case requires candidates to perform both quantitative economic impact calculations and qualitative strategic brainstorming for business expansion. It's noteworthy that the case points out that the expansion ideas have been implemented in real life, encouraging candidates to think practically and innovatively within the industry context. The inclusion of a 60-second pitch component also tests communication and synthesis skills under time pressure.

Estimated Time 15 minutes
Difficulty Hard
Source Wharton
50 / 100
Prompt: Your client is Mark Bellissimo, CEO of Wellington Equestrian Partners (WEP). Mark, a Harvard MBA with no background in the equestrian industry aside from watching his daughters ride at competitions, created WEP in 2006 with the mission of transforming Wellington, FL from a town with a large horse show to a community with a vibrant equestrian industry. As of now, Mark has succeeded in creating an incredible competition circuit in FL (called the Winter Equestrian Festival) and is seeking an investment from a reputable investment firm. In order to do so, he needs to 1. assess the total economic impact the festival has on the community each year, and b. brainstorm ways to expand his business that the investor might be excited about. You have been asked to assist Mark with this analysis and with crafting a 60 second pitch, that includes expansion plans, for the outside investor.

Clarifying Information

  1. (For context, top riders and trainers from around the world come to Wellington, FL for 12 weeks every winter to compete against elite competition and avoid the cold weather. You can think of this like you would any other sporting league/venue with on and off seasons.)