PawsPlus Retail is evaluating a $2.8B acquisition of PetHub, a DTC subscription platform. Candidates must analyze PetHub’s $1.8B revenue base (subscription boxes, tele-vet services, add-on products), calculate EBIT margins, apply a WACC discount rate, model synergy uplift of 500 bps, and recommend whether the acquisition represents fair value.
Key Insights:
- Revenue calculation requires understanding three distinct business segments with different unit economics and cost structures
- PetHub’s 40% active subscriber rate and 60% monthly churn are critical inputs that significantly impact revenue projections
- Synergies (cross-selling through 430 stores, shared fulfillment, lower CAC) directly impact valuation and should increase EBITDA margin from 10% to 15%
- Deal attractiveness hinges on integration risks (technology alignment, supply chain complexity) versus strategic need (PawsPlus’ stagnating in-store retail segment)
- Final valuation of $2.7B is extremely close to asking price of $2.8B, making this a borderline acquisition decision dependent on synergy confidence