#1 Reduce Costs
- Examine costs for each business segment
- Isolate segment with largest costs (from Exhibit #1, the candidate should consider beginning with the parks & resorts segment, considering its $119M operating loss in recent quarter)
- Determine most appropriate solution towards costs reduction that aligns with corporate values at Entertainment Co., trajectory of the market in the industry, and impact that this reduction will have on profitability.
- Example could include layoffs from parks & resorts segment (con: reduces company morale and brand image), outsourcing most expensive operating costs (con: could come with the challenge of reducing overall quality, time delays for completion if international, additional government regulation, etc.**this is the direction the case will ultimately go), or re-evaluating current supplier / vendor partnerships (con: dismantling existing relationship could hurt company morale
#2: Increase revenues
- Increase prices (a strong candidate would consider which segment be most beneficial to increase prices provided pandemic and post-pandemic landscape, which could be via tourism prices ie. parks / resorts or subscriber fees for direct-to-consumer subscriptions)
- Grow customer market share (observe market opportunities for expanding to new customer segments / demographics for particular business segment – likely direct-to-consumer streaming)
- Increasing subscription options (a strong candidate could consider opportunities for bundling to increase the quantity sold, for example, expanding linear cable + direct-to-consumer bundles)
#3: Grow IP through acquisition
- Identify opportunity cost for acquiring media to immediately increase revenues (ie. Smaller media company).
- Identify way to reduce costs by acquiring or partnering with third party who can accomplish the specific business segment cheaper (*this is the direction the case will later head, let candidate discover on own)
Framework should be highly tailored towards Parks, Experience and Products (PEP)
Drive towards cost reduction of PEP