Medium
Market Entry
Apple of My Eye
Practice this intermediate market entry case interview question in the Consumer Goods sector. Includes detailed problem prompt, clarifying questions, structured framework, and expert recommendation. Part of ProHub's 835+ consulting case library.
ProHub Comment
This is a math-heavy market entry case requiring strong quantitative analysis and organization. The case progresses logically from qualitative strategy considerations (Q1a alternatives, Q2 factors) to precise calculations (Q1b revenue impact, Q3 market sizing), testing both analytical rigor and creative brainstorming abilities.
Estimated Time
26 minutes
Difficulty
Medium
Source
NYU
20
/ 100
Bob is a master brewer and has been brewing beer for the past decade. Upon graduating from Stern, he opened a brewery on the Upper West Side called Something Witty that features Belgian Witbier styled brews. While he found early success, he has noticed an increase in customers asking for gluten-free alternatives, such as cider. Bob has hired us to help him analyze his options.
Clarifying Information
- Bob’s goal is to continue to be profitable regardless of what expansion opportunity he explores
- Currently, Bob only sells bottled beer direct to consumers.