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Medium Market Entry

Apple of My Eye

#Food & Beverage
ProHub Comment

This is a math-heavy market entry case requiring strong quantitative analysis and organization. The case progresses logically from qualitative strategy considerations (Q1a alternatives, Q2 factors) to precise calculations (Q1b revenue impact, Q3 market sizing), testing both analytical rigor and creative brainstorming abilities.

Estimated Time 15 minutes
Difficulty Medium
Source NYU
50 / 100
Bob is a master brewer and has been brewing beer for the past decade. Upon graduating from Stern, he opened a brewery on the Upper West Side called Something Witty that features Belgian Witbier styled brews. While he found early success, he has noticed an increase in customers asking for gluten-free alternatives, such as cider. Bob has hired us to help him analyze his options.

Clarifying Information

  1. Bob’s goal is to continue to be profitable regardless of what expansion opportunity he explores
  2. Currently, Bob only sells bottled beer direct to consumers.