Apogee Bank

ProHub Comment

This is a well-structured case that guides candidates through a diagnosis-to-recommendation journey. It requires candidates to identify customer churn as the root cause of declining revenues using exhibits, then evaluate two strategic options (partnership vs. acquisition) using financial analysis. The case tests problem-solving, data interpretation, and business valuation skills.

Estimated Time 15 minutes
Difficulty Medium
Source ROSS
50 / 100
Our client Apogee bank, a regional bank with 700 branches in US Midwest, has seen a declining trend in revenues in the past 2 years. Blake Moran, the CEO of Apogee bank, hired you to identify the reasons for falling revenues and recommend ways to grow revenues.

Clarifying Information

  1. Apogee Bank offers checking and savings accounts, as well as personal, mortgage and auto loans.
  2. On the checking and savings accounts, Apogee bank makes money from service charges and account maintenance fees whereas it earns interests on loans.
  3. Apogee bank provides services through both brick-and-mortar branches and online applications.