Apogee Bank, a regional Midwest bank with 700 branches, faces declining revenues. Candidates must analyze exhibits to identify customer churn as the primary driver, recognize the gap in wealth management products, and evaluate two options (partnering with WizardTech vs. acquiring Finvest Inc.) to determine which provides better financial returns.
Key Insights:
- Root cause analysis: Declining revenues despite constant ARPA indicates customer churn rather than pricing issues
- Customer survey analysis reveals customers are switching to digital banks and fintech platforms for investment/wealth management products
- Financial modeling required: Comparing partnership payback (7.5 years) vs. acquisition payback (6.2 years) plus synergies
- Strategic fit: Acquisition provides greater control, cost synergies, and competitive positioning despite higher upfront capital
- Implementation risk: Integration challenges and customer adoption of new products are critical success factors