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Medium Market Entry Business Development Performance Evaluation

Wireless Co

#TMT #Telecommunications #Retail
ProHub Comment

This is an interviewee-led case designed to test structured thinking and quantitative analysis skills. The candidate must develop a success framework, conduct profitability analysis with specific drivers, and recognize that a trick question about $41.2M vs $45M costs requires consideration of multiple revenue streams beyond the single metric analyzed. The case tests ability to think holistically about business impact.

Estimated Time 15 minutes
Difficulty Medium
Source Cornell
50 / 100
Your client is a national wireless carrier (think Verizon or AT&T). They recently began offering workshops in a small subset of their stores. These workshops are scheduled time for customers to learn more about functionalities on their devices (e.g. getting the most out of maps, learning how to teach photos, etc.). The client wants us to 1) develop a framework to evaluate the success of these workshops and 2) determine if our client should roll out these workshops nationwide, and if so, provide a high-level plan to do so.

Clarifying Information

Not explicitly provided as a separate section in this case. Information is revealed conversationally through the interview.