A B-e-a-utiful Case
#Consumer Goods
#Skincare
Practice this intermediate growth strategy case interview question in the Consumer Goods sector. Includes detailed problem prompt, clarifying questions, structured framework, and expert recommendation. Part of ProHub's 835+ consulting case library.
ProHub Comment
This case tests the candidate's ability to structure a profitability problem using internal/external growth frameworks, conduct market sizing analysis, and synthesize findings into a strategic recommendation. The case progresses logically from framework development through brainstorming to quantitative analysis, requiring both strategic thinking and quantitative rigor.
Estimated Time
27 minutes
Difficulty
Medium
Source
Duke
10
/ 100
SkinDeep is a U.S based skincare company headquartered in Austin, TX. SkinDeep currently offers a wide variety of skincare products such as face wash, face lotion, sunscreen, lip balm, makeup remover, etc. The brand is considered to be high end/luxurious but reasonably affordable. The company primarily serves women between age group 20 – 65. Recently, the company has been trying to answer the following question: What is the best strategy to grow profits?
Clarifying Information
- Company manufactures and sells all products in the U.S. only, but is open to expanding abroad
- Products are currently sold exclusively online
- The skincare industry is currently experiencing growth, specifically the natural skincare segment
- SkinDeep is open to the idea of launching a new product as a way of growing if it translates to at least a 10% growth in the existing profit base; no budget/capital constraints
- 2018 profit was $600M