Market entry cases evaluate whether a company should enter a new market, geography, or segment. You will assess market attractiveness, competitive landscape, entry barriers, and recommend a go/no-go decision with an entry strategy.
Our client, Chicouver Cycle (pronounced "Chai-cover"), is a bikesharing startup. Like other bikeshare operators in cities around the world, Chicouver …
Our client, Dark Sky, is a small manufacturer of unmanned (ie. remotely piloted) data collection aircraft. Dark Sky produces the Assessor, an aircraft …
Our client, DigiBooks, is a manufacturer and seller of electronic book readers (tablets). DigiBooks also distributes e-books for the tablets through …
Our client is a Korean conglomerate named Danut that has acquired a small Boston-based biotechnology firm. The biotech firm has developed a chemical …