Product Launch

Product launch cases ask you to plan and evaluate the introduction of a new product or service. You will analyze target customers, market fit, pricing, distribution, and go-to-market strategy.

Total Cases: 8
Companies: 1
Easy 1 Medium 7
Medium

Kellogg in India

Market Entry New Product Launch Government & Public Sector

Our client is the Dean of Kellogg School of Management. She has hired you to advise her on an idea, which struck her during the previous week – To …

15 min
Kellogg
50
Medium

WiFi in the Sky

Market Entry New Product Launch Airline

Your firm has won an RFP to help a domestic airline carrier examine their in-flight connectivity (IFC) strategy. With 80% of US-based aircraft already …

15 min
NYU
50
Medium

A B-e-a-utiful Case

Growth Strategy New Product Launch Consumer Goods

SkinDeep is a U.S based skincare company headquartered in Austin, TX. SkinDeep currently offers a wide variety of skincare products such as face wash, …

15 min
Duke
50
Medium

Explorer Bank

Profitability New Product Launch Financial Services

Your client is the Explorer Bank, a major issuer of credit cards. The company issues credit cards either under its only brand (e.g., The Explorer …

15 min
Columbia
50
Medium

WiFi in the Sky

Market Entry New Product Launch Airline

Your firm has won an RFP to help a domestic airline carrier examine their in-flight connectivity (IFC) strategy. With 80% of US-based aircraft already …

15 min
NYU
50
Medium

WiFi in the Sky

Market Entry New Product Launch Airline

Your firm has won an RFP to help a domestic airline carrier examine their in-flight connectivity (IFC) strategy. With 80% of US-based aircraft already …

15 min
NYU
50
Medium

Jab We Profit

Profitability New Product Launch Telecom

Telecom Co, a large Indian telecom service, has a new CEO who is determined to revive the struggling company. He has come up with the idea to launch a …

15 min
ROSS
50
Easy

Stick A Needle In My Eye

New Product Launch Healthcare

VaxCo, a leading vaccine manufacturer, has innovated a hybrid method of vaccine delivery, where instead of using a vial for storing the vaccine and a …

15 min
Wharton
50