Market Sizing

Market sizing cases test your ability to estimate the size of a market, demand for a product, or volume of a resource. You will structure top-down or bottom-up approaches, make reasonable assumptions, and arrive at a defensible estimate.

Total Cases: 44
Companies: 8
Easy 3 Medium 36 Hard 5
Medium

Chicken Pox Vaccine

Investment Decision Market Sizing Multiple

Your client is a large pharmaceutical drug company working on a vaccine for chicken pox. The vaccine needs to pass three phases of testing to be …

15 min
Chicago Booth
50
Medium

DigiBooks

New Product/Market Entry Market Sizing Retail & CPG

Our client, DigiBooks, is a manufacturer and seller of electronic book readers (tablets). DigiBooks also distributes e-books for the tablets through …

15 min
Kellogg
50
Bain
Medium

Nook Co.

M&A Valuation Hospitality

Your client Fun Ventures, an established PE firm, is looking to acquire Nook Co., a hospitality group that specializes in developing and transforming …

15 min
NYU
50
McKinsey
Medium

Renewable Diesel

Market Sizing Market Entry Energy

Seashell, one of the world's biggest oil and gas companies, has reached out to you to ask for help with an investment decision. They want to decide if …

15 min
Bauer
50
BCG
Medium

Vogue's Vacation

Product Launch Market Sizing Publishing

Your client is a magazine publishing company who predominantly targets men between the ages of 20 and 35, similar to Sports Illustrated. They also …

15 min
Bauer
50
Medium

A B-e-a-utiful Case

Growth Strategy New Product Launch Consumer Goods

SkinDeep is a U.S based skincare company headquartered in Austin, TX. SkinDeep currently offers a wide variety of skincare products such as face wash, …

15 min
Duke
50
Medium

Botox

New Market Entry Market Sizing Pharma

The maker of Botox is considering expanding to the migraine market and has already begun clinical trials in this area. The product is expected to …

15 min
NYU
50
Medium

Botox

New Market Entry Market Sizing Pharma

The maker of Botox is considering expanding to the migraine market and has already begun clinical trials in this area. The product is expected to …

15 min
NYU
50
McKinsey
Medium

Children Clothes E-Retailer

Digital Strategy Business Strategy Retail

It's a Friday afternoon. You've just accepted an offer to join our consulting company as a Senior Associate in the Business Strategy Competency. …

15 min
Harvard
50
LEK
Medium

ERP Systems

Market Sizing Market Entry IT

Your client is an IT company that offers ERP systems to businesses. They are currently looking to enter the convenience store market in the U.S. and …

15 min
Cornell
50
Medium

Gamebox

Profitability Product Strategy Entertainment

The CEO of GameBox, a well-known video game company, has approached us to help decide what type of new game the company should develop. How would you …

15 min
Darden
50
Easy

Lion King Bank (2015)

Market Sizing Customer Acquisition Banking

Lion King Bank is a consumer bank in South Africa providing checking, savings, credit cards, loans, etc. They have branches in all 9 South African …

15 min
Columbia
50
Easy

Pediatric Hearing Aids

Profitability Market Sizing Healthcare

Our client, a developer of medical-grade hearing aids, is exploring the feasibility of launching a new line of hearing aids designed specifically for …

15 min
Tuck
50
Medium

Resistance

Profitability Market Sizing Pharma

Action Med received many pharma products in clinical development as a result of a recent acquisition, including a drug, called BPL, to treat resistant …

15 min
Duke
50
Medium

Ski & Board Wax in Colorado

Market Sizing Leisure

Your client, a snow sports retail company, is looking to expand their product offerings and is considering entering the ski and snowboard wax market …

15 min
Cornell
50
Deloitte
Medium

Skin Care Market

New Market Entry Market Sizing Cosmetics

Our client is a $5 Billion private European manufacturer of medicinal products. The client licenses new medicines from research companies and sells …

15 min
NYU
50
Deloitte
Medium

Skin Care Market (Deloitte)

New Market Entry Market Sizing Cosmetics

Our client is a $5 Billion private European manufacturer of medicinal products. The client licenses new medicines from research companies and sells …

15 min
NYU
50
BCG
Medium

The Pricing Games

Product Pricing Market Sizing Technology

Your client is Next Level Gaming (NLG), a start-up in the E-sports and computer gaming industry based in Los Angeles, California. NLG is planning to …

15 min
NYU
50
Medium

Workplace Insurance Co.

Market Sizing Insurance

Our client is a large US insurance company that is thinking about launching a new type of insurance product that deals with injuries at a workplace – …

15 min
Cornell
50
Medium

Chase-ing Equity

Market Entry Market Sizing Financial Services

Our client, Brandy Thomas-Chase (BTC), is a high-powered Black financial player and owns one of the most successful VC firms in the country. She has …

15 min
ROSS
50
Medium

Cups

Product Launch Profitability Consumer Goods

Your client is Proctor & Gamble, which owns Tampax and Always, leading menstrual product brands in the US. With the rise in sustainability focused …

15 min
NYU
50
Medium

Fabio’s: Hair Salons and Headshots

Market Sizing Breakeven Analysis Real Life

Fabio is one of the most in demand hairstylists in Chicago. Recently, he has decided that he wants to start his own business venture. Fabio dreams of …

15 min
Pennsylvania
50
Medium

Hello Telecom

Market Entry Market Sizing Telecom & Airlines

Hello Telecom, a prominent telecom service provider in the US, is facing a critical decision that could significantly impact its future in the …

15 min
IESE
50
Medium

Hot Tiles

Market Entry Market Sizing Industrial Goods

Client Co. manufactures wooden boards (installed on walls of houses) and is thinking into the Hot Tiles product category. Hot Tiles are tiles used to …

15 min
ROSS
50
LEK
Medium

iPhone X-Change

Market Sizing Technology

Our client, Electronics Co., is a U.S. based distributor of secondhand consumer electronic devices, i.e., phones, tablets, laptops, etc. Electronics …

15 min
Duke
50
Medium

Jiabao Meals

Market Entry Market Sizing Logistics

Our client is Alading (阿拉丁), an e-commerce behemoth based in Suzhou operating within China and beyond. It has recently expanded its domestic …

15 min
HKUST
50
Medium

PestPro

Market Entry Market Sizing Property Services

Your client, PestPro, is a leading B2B pest control company that works with large property management companies to service the apartment buildings in …

15 min
IESE
50
Medium

Single Cup of Coffee

Market Sizing Investment Analysis Consumer Products

Our client is a PE firm who is considering making an investment in a coffee equipment company that services office buildings. The company makes …

15 min
ROSS
50
Medium

The Flying Metro

Profitability Market Sizing Airlines/Infrastructure

Your client "Y Invest" is a Private Equity (PE) firm that is considering to buy the rights to construct, build and operate a solo metro line that …

15 min
IESE
50
BCG
Hard

Uranus Co.

Market Entry Profitability Travel/Hospitality

Uranus Co., founded in 1969 by Jack Kanof, is an established aerospace company looking to penetrate the luxury space travel market. It is looking for …

15 min
NYU
50
Hard

Muni Golf Opportunity

M&A Market Sizing Real Estate

Our client, FSB Capital Holdings LLP is a real estate focused private equity firm, with experience in developing and operating properties over medium …

15 min
Duke
50
McKinsey
Hard

Opus Two

Market Sizing Optimization Consumer

Our client, Opus Two, is one of the most prestigious wineries in Napa Valley. The winery is renowned for crafting a single, exceptional wine – a …

15 min
Darden
50
BCG
Medium

Jurassic Vale

Market Sizing Valuation Entertainment

Vale is a Brazilian multinational corporation engaged in metals and mining and is the largest producer of iron ore and nickel in the world. A few …

15 min
Wharton
50
BCG
Medium

National Park Service

Competitive Analysis Market Sizing Government

Our client is the United States Department of the Interior, which is responsible for the National Park Service ("NPS"). The NPS employs park rangers …

15 min
Wharton
50
Kearney
Medium

North-South Pharma

Profitability Market Sizing Healthcare

North-South Pharma Co is a US-based pharmaceutical manufacturer. The company owns a plant in the United States that is active in serving US customers …

15 min
Darden
50
EY
Medium

Quality Bottling Co.

Market Sizing Market Entry Manufacturing

After successfully servicing large beverage companies over the last 20 years, our client, the CEO of High Quality Bottles (HQB), a small plastics …

15 min
Darden
50
EY
Easy

Salt Lake City Airport

Brainstorming Market Sizing Transportation

Our company is pitching to the President of the Salt Lake City International Airport next week, hoping to earn a big contract with the Airport moving …

15 min
Wharton
50
EY
Medium

Transportation Tech Co.

Market Entry Market Sizing Transportation

Our client, Transportation Tech Co., is a key player in the transportation technology space. Recently, the client developed an innovative GPS fleet …

15 min
Darden
50
McKinsey
Medium

Whale Hotel

Market Entry Investment Decision Real Estate

Our client is a real estate company that owns and operates luxury hotels around the world. They’ve previously owned 3 resorts in Dubai and are …

15 min
Darden
50
Medium

Chicago Parking Meters

Valuation Market Sizing Public-Private Partnership

Your consulting firm has been hired by the Company Parking GenNext to give a reasonable price for the rights to collect all money* from Chicago’s …

15 min
Wharton
50
Bain
Medium

Home Inspection Co

Market Entry Market Sizing Home Services

Our Client, Home Inspection Co., is a third party independent home inspection company who conducts the inspections after a home is sold. They …

15 min
Wharton
50
McKinsey
Hard

Insurance for the underserved in India

Market Sizing Profitability Insurance

The Indian insurance market is heavily underpenetrated. The majority of insurable, adult population either is not insured and this has serious …

15 min
Wharton
50
BCG
Hard

Mining Competitive Strategy

Competitive Strategy Investment Analysis Mining

Our client is an Australian mining company, whose main product is Iron Ore, which it sells exclusively to China. This company is the largest producer …

15 min
Wharton
50
Bain
Medium

Snacks Food Acquisitions

M&A Market Sizing Food & Beverage

A US snack foods company specializing in snacking peanuts, Peanut Co., is planning to acquire another company specializing in snacking almonds, Almond …

15 min
Wharton
50